Ascott adapts extended stay brands for resorts across Asia
As part of ASAP Operator Member The Ascott Limited (Ascott) ’s multi-typology brand strategy, the group is extending its Citadines , lyf , Oakwood , and other brands into resort destinations – blending the flexibility of serviced living with the allure of leisure travel.
Highlights include:
- Citadines Selavia Phu Quoc , Vietnam – a 369-unit beachfront resort set to open in 2027
- Citadines’ debut in the Philippines with a beachfront resort in Cebu
- lyf Labuan Bajo (120 keys) – Ascott’s first property in Indonesia
- Oakwood Jimbaran Villas and Residences Bali (57 units)
- Oakwood Premier Berawa Beach Bali (366 units)
- Oakwood Sanur Bali (180 units)
In South Korea, Ascott will also bring its Oakwood brand to Lagoon Town with a 500-key property — reinforcing its expansion into lifestyle-led resort and extended stay offerings across Asia.
More News & Views

by Becky Hoyle
•
20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >

by Sarah Tasker
•
16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >

by Becky Hoyle
•
16 June 2026
ASAP Operator Member Supercity is set to open a new 46-suite aparthotel property in York later this month, on a site previously held by vacant commercial units, including a van hire centre and a restaurant. Supercity’s portfolio includes eight aparthotels across London, Manchester, Leeds, Brighton and Edinburgh, and t he company was recently ranked 16th in the list of the top 30 employers in The Caterer’s Best Places to Work in Hospitality 2026 survey. Read more >

by Becky Hoyle
•
20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >

by Sarah Tasker
•
16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >
ASAP Industry Development Sponsors 2025
The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.







