Learn about the ASAP Core Team, based in the UK but fully global in scope and experience; the ASAP Advisory Board & Treasury Committee without whom we could not exist; and the various ASAP Working Groups, drawn from amongst the Membership to help the Association achieve its aims to represent and grow the sector.
The ASAP Core Team
Introducing the core HQ Team who manage the Association day-to-day. Please feel free to contact any one of the team with any queries or with your news.
The Association is ably supported by elected representatives from the ASAP Provider Membership, who help make decisions, manage campaigns, run events and mentor new Members to the Association.
Marking the recent passing of ASAP Chair Keith Freeman, October 2025
It’s been a difficult time for all of us at ASAP as we come to terms with the sudden loss of our Chair, Keith Freeman in October 2025. It’s clear from the outpouring of engagement that Keith was not only a respected leader but also a great friend to so many in our community; and his absence at the conference will be felt very deeply.
Amidst this sadness, we’re continuing the work that mattered so much to him – bringing our sector together, and we will be dedicating the Conference and Recognitions to his memory.
There is a page for those who knew and respected Keith, to leave messages of support and remembrance, and to donate to the homeless charity that was especially important to him.
The Association is ably supported by elected representatives from the ASAP Provider Membership, who help make decisions, manage campaigns, run events and mentor new Members to the Association.
The support of our Industry Development Sponsors is essential for our efforts in advocating for our members and and engaging effectively with policymakers.
Their commitment enables us to deliver meaningful research, advocacy, and initiatives that strengthen the hospitality sector.
If you are interested in becoming an Industry Development Sponsor and joining us in shaping the future of the industry, pleaseget in touch.
Proudly supported by our Industry Development Sponsors
