ASAP Operator Member Cheval Collection has just unveiled its refreshed brand identity and new digital platform, marking the most significant evolution of the brand in more than 16 years. The launch reflects the company's continued growth, expanding international ambitions, and commitment to creating exceptional experiences for guests, owners and partners alike. Read more
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
ASAP Operator Member Cheval Collection has just unveiled its refreshed brand identity and new digital platform, marking the most significant evolution of the brand in more than 16 years. The launch reflects the company's continued growth, expanding international ambitions, and commitment to creating exceptional experiences for guests, owners and partners alike. Read more
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
