Hilton launches Apartment Collection as 26th brand

The new Apartment Collection by Hilton will open for bookings from the first half of 2026 in New York City, Washington DC and Atlanta.

They will feature kitchens, on-site laundry and dedicated team members on-site to provide what Hilton described as “hospitality-driven apartment stays”.

This first launch is in partnership with Placemakr, a hospitality brand and operator offering flexible, short-term and extended-stay type accommodation in urban and suburban areas.

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