To gauge how the apartment-style accommodations sector will evolve this year, Hotel Dive spoke with executives from Marriott International, Reside and start-up hospitality company Mint House.
Hotel executives discuss the upscale advantage of apartment-style accommodations
While the extended stay category has gained momentum following the pandemic, many hotels in the category fall within lower-tier segments. Now hotel companies are reevaluating the types of longer-stay accommodations they offer and pushing upscale. Residence-style hotels are expected to continue to gain popularity in 2025, as guests prioritize both flexible convenience and premium amenities.
More News & Views

by Becky Hoyle
•
12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more

by Becky Hoyle
•
12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more
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