Hotel executives discuss the upscale advantage of apartment-style accommodations

While the extended stay category has gained momentum following the pandemic, many hotels in the category fall within lower-tier segments. Now hotel companies are reevaluating the types of longer-stay accommodations they offer and pushing upscale. Residence-style hotels are expected to continue to gain popularity in 2025, as guests prioritize both flexible convenience and premium amenities.

More News & Views

by Becky Hoyle • 16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
by Becky Hoyle • 8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release
by Becky Hoyle • 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Becky Hoyle • 16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
by Becky Hoyle • 8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release

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