SilverDoor and Synergy Global Housing Announce Merger

SilverDoor’s shareholder, Habicus Group (Habicus), and ASAP Operator & Agent Member Synergy Global Housing ’s parent company, The Ascott Limited (Ascott), today announce that the two businesses of SilverDoor and Synergy are to combine their operations and unite their respective brands.

Both businesses are long-established and well-respected leaders in the serviced apartment, corporate housing and extended stay accommodation sectors. By coming together, the merged business will accelerate growth into new markets and pool investment into technology. The newly formed joint venture will be led by SilverDoor’s owner Habicus, with Ascott holding a strategic interest.

Following a brief integration period, set to complete in early 2026, the combined group will operate under the SilverDoor entity with two key brands: ‘SilverDoor’ for its global agency services, and ‘Synergy by SilverDoor’ for its global corporate housing management business. ‘Synergy by SilverDoor’ will operate its own branded apartments in core markets across the United States, Ireland, and the United Kingdom, with further international expansion planned.

Pictured: from left to right: Stuart Winstone CEO SilverDoor; Kar Ling Wong Chief Strategy Officer Ascott; Marcus Angell Founder and Chairman of SilverDoor; Henry Luebbert Co-Founder Synergy; Angie Angell Co-Founder SilverDoor; Jack Jensky Co-Founder Synergy.

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