Synergy Global Housing opens Central U.S. Sales and Operations office in Houston, Texas
ASAP Operator Member Synergy Global Housing has today announced the official opening of its new Central US Operations and Sales Office in Houston’s Energy Corridor, marking a strategic next step in domestic expansion fueled by rapid regional growth.
Today, Synergy’s Texas bookings are primarily concentrated in Houston (40%), Dallas (30%) and Austin (30%), reflecting the dynamic business ecosystems and mobility needs across these major metropolitan areas, but also extends to key cities like Denver, Boulder, Nashville and Memphis.
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by Becky Hoyle
•
16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more

by Becky Hoyle
•
8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release

by Becky Hoyle
•
20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >

by Becky Hoyle
•
16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more

by Becky Hoyle
•
8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release
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