ASAP Working Groups
Our Working Groups are made up of volunteers bringing their expertise and enthusiasm to the table, working together for the benefit of the ASAP Community.
ASAP Members are invited to join the Working and Focus Groups. Whether the group member has experience or expertise in policy, technology, sustainability or running conferences and events, there will be a place to welcome them, to help drive the Association’s work for the benefit of the whole Community.
Meet the ASAP Focus Groups and Teams. Driven by our Members, powered by collaboration. These groups are the engine behind our advocacy, insights, and sector wide success.
Policy Focus Group
Representing the Sector. Influencing Policy
Working with policymakers globally to ensure the professional serviced apartment sector is recognised, understood, and supported at national and regional levels. The group helped bring together the industry leading Independent Review of the Role and Value of Serviced Apartments in the UK in 2024. the European version is in planning. Recent activity includes responses to UK government consultations on registration schemes and planning classifications, helping steer the conversation around the sector’s role in local economies, and working on C1/C3 Use Classes and Council Tax classification.
Current Members: Viridian Apartments, Frasers Hospitality, Situ, Hybrid Resi, Ariosi, Cheval Collection, Destiny Scotland, The Residence Apartments.
European Focus Group
A united voice for Europe
In response to demand from our European Members, this group brings together operators from across the continent to share insight, drive awareness, and define the sector’s value for travel buyers, investors, and regulators.
The group is also preparing a European Review of the sector – modelled on our UK report.
Led by: Jouke Baaima, Corporate Housing Factory
With representatives from: Netherlands, Belgium, Germany, Austria, UK, Switzerland, and Spain
Events Team
The people behind our biggest moments
This group of volunteers works alongside the Core Team to deliver our flagship event, the Annual Conference. From planning to execution, they bring every detail to life.
Members include: House of Fisher, GDS Hospitality Partners, Frasers Hospitality, Aparthotel Birmingham
Interested in joining the team? Get in touch!
Your go-to panel of experts helping members operate more sustainably, more ethically, and with governance at the core.
We’re here to provide practical advice, real resources, and powerful connections to support your ESG journey — wherever you’re starting from.
Let’s build a better, fairer, greener future. Together.
Members include: Mansley Serviced Apartments, The Residence Apartments, Full Power Utilities, Keystone Law, Harper LUXE.
ESG Group
Building better, together
People Focus Group
For HR leaders, talent managers and culture champions
A space for those managing people and teams to explore staff retention, wellbeing, recruitment, legislation, and workplace culture.
Representatives from: Lowy Group/The Residence Apartments, Situ, Destiny Scotland, Ariosi Group, House of Fisher.
A space for marketing and communications professionals across the ASAP Membership to come together from day one.
The ASAP Communications Team is all about sharing ideas, best practice, and creative energy — supporting each other and raising the voice of the whole community.
Communications Team
Share, create, inspire
New Members Group
Welcome, connect, collaborate
Designed to help new Operator and Agent Members feel part of the community from day one.
Led by Laura Moore (Aparthotel Birmingham) and Becky Wright (The Corporate Housing Partnership), the group fosters connection, collaboration, and shared learning.
A confidential forum for Agent Members to tackle shared challenges and influence the industry. Topics include legislation, ESG, inflation, energy, and more — with a focus on supporting both operators and buyers, and on transparency and partnership.
Current participants include: Nomad Temporary Housing, Altovita, Expedia Group, TrustedStays, Dwellworks, Student Luxe, Owl, Booking.com.
Agents Working Group
Creating a united Agent voice
Join a Working Group
All Members are invited to join the Working and Focus Groups. Whether the group member has experience or expertise in policy, technology, sustainability or running conferences and events, there will be a place to welcome them, to help drive the Association’s work for the benefit of the whole Community.
Please click below for more information.
ASAP Industry Development Sponsors
The support of our Industry Development Sponsors is essential for our efforts in advocating for our members and and engaging effectively with policymakers.
Their commitment enables us to deliver meaningful research, advocacy, and initiatives that strengthen the hospitality sector.
If you are interested in becoming an Industry Development Sponsor and joining us in shaping the future of the industry, please
get in touch.
Proudly supported by our Industry Development Sponsors
