Travel less and buy ‘sustainable’ aviation fuel – corporates’ top sustainability tactics

According to a Business Travel Show Europe poll of more than 100 travel buyers, new survey results, the two most popular means of mitigating the environmental impact of corporate travel programmes are investing in alternative aviation fuels (55%) and travelling less (54%).

Published ahead of Earth Day (22 April), the survey also showed that 73% of buyers build sustainability into their travel programmes, with 46% limiting travel choices to less carbon-intensive options, and 44% giving travellers information on their carbon footprint.

27% do not currently consider sustainability in their travel programme, citing lack of senior management commitment, cost and inadequate technology as significant hurdles.

More News & Views

by Becky Hoyle 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >
by Becky Hoyle 16 June 2026
ASAP Operator Member Supercity is set to open a new 46-suite aparthotel property in York later this month, on a site previously held by vacant commercial units, including a van hire centre and a restaurant. Supercity’s portfolio includes eight aparthotels across London, Manchester, Leeds, Brighton and Edinburgh, and t he company was recently ranked 16th in the list of the top 30 employers in The Caterer’s Best Places to Work in Hospitality 2026 survey. Read more >
by Becky Hoyle 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >

ASAP Industry Development Sponsors 2025

The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.