The 2025 ASAP Annual Conference
Stonger Together!
Following 2024’s SOLD OUT Conference, we’re delighted to announce the date and venue for this year’s event – we’ll be at Convene, 133 Houndsditch, City of London once again.
We look forward to seeing you this year for more connections, insights and conversations.
Interested in sponsoring or exhibiting in 2025?
We would love to talk more, please email admin@theasap.org.uk or complete the online forms below.
Click the image above to download the full Sponsor and Exhibitor pack
ButtonWhat’s the agenda for the day?
Join us for what is going to be the best ASAP Conference yet – packed full of insight, expertise, inspiration and teamwork. We cannot wait to meet everyone there!
08:00 – 08:45 | Check-In, Breakfast & Networking
Kickstart the day with fresh coffee, breakfast, and conversation – reconnect with colleagues and meet new faces from across the serviced accommodation sector.
08:45 – 09:00 | Take Your Seats – Main Arena Opens
09:00 – 09:30 | Stronger Together: Opening Voices – Main Arena
A warm welcome to the day – setting the tone for collaboration, inspiration, and industry unity.
09:30 – 10:30 | Setting Our Bearings: State of the Nation – Main Arena
A powerful opening session exploring where our sector stands today – and what lies ahead.
10:30 – 11:00 | Coffee Break
Time to visit the Exhibition Hall, refuel, get ready for the next sessions’ insights.
THEN EITHER
11:10 – 12:10 | Power in Unity: Building Stronger Teams & Best Practices for the Future – Main Arena
Learn how leadership, culture, and collaboration can drive performance, resilience, and shared success.
OR
11:10 – 12:10 | Smart Stays: AI’s Role in the Future of Serviced Accommodation – Breakout Room
How artificial intelligence is transforming guest experience, operations, and business models — and what it might threaten.
12:20 – 13:20 | The Regulation Rundown: Facing Shared Challenges – Main Arena
Launch of the ASAP White Paper – and our sector-wide briefing on policy, regulation, and the lobbying work shaping our future.
13:20 – 14:20 | Networking Lunch
Refuel and reconnect, visit the Exhibition Hall, play a little carpet golf!
Visit the Keystone Law Drop-In Session during lunch for member insights and one-to-one conversations – Breakout Room.
14:30 – 15:30 | Behind the Bookings: Agents Unplugged – Main Arena
Go behind the scenes with the agencies driving the serviced accommodation market — open, honest, and unfiltered.
15:30 – 15:50 | Coffee Break & Networking
Get ready for the future, visit the Exhibition Hall.
16:00 – 17:00 | Keynote & CEO Closing Speeches – Main Arena
Big ideas and bold perspectives to inspire where we go next — together. Futurist Richard Watson (see below) will take us into the next 100 years, hold on to your hats!
17:00 – 17:30 | ASAP Recognitions Awards Presentation – Main Arena
Celebrating the best of our people, our progress, and our shared purpose.
17:30 – 17:45 | Closing & Drinks Sponsor Remarks
17:45 onwards | Drinks Reception
Kick off your shoes, raise a glass, and celebrate a day of connection, collaboration, and community.
Meet our Keynote Speaker – the Future Awaits!
Previously Futurist-in-Residence at the Judge Business School at Cambridge University and the Technology Foresight Practice at Imperial College London, Richard Watson is an acclaimed author and expert on all aspects of the future, from both a practical and a philosophical perspective.
The future is coming fast. Are you ready?
Pulling together information from multiple sources, Richard focuses on global megatrends, weak signals and scenarios and strives to help organisations navigate uncertainty and prepare for all possible futures.
He has worked with some of the world’s most impressive organisations, including The Royal Institution, The Ministry of Defence, McDonald’s, Coca-Cola, Virgin, IBM, KPMG, General Electric, HSBC, and Lego.
Richard is the founder of nowandnext.com, a website that documents global trends, is an external lecturer at London Business School, and a member of Stratforma – a specialist scenario planning consultancy.
He has written numerous books including: Beyond Busy (2025), The Children’s Book of the Future (2024), Digital Versus Human (2017), The Future: 50 Ideas you Really Need to Know (2012), Future Vision: Scenarios for the World in 2040 (2012), Future Minds: How the Digital Age is Changing Our Minds (2010) and Future Files: 5 Trends for the Next 50 Years (2007).
He has also contributed to various publications worldwide, including Fast Company (US) Retail Banking Review (Aus) and Future Orientation (Denmark).
Richard’s areas of expertise include the social dimensions of emerging technologies, especially artificial intelligence, and his speaking topics include food, water, energy, travel & tourism, education and work.
Click the image above to download the full Sponsor and Exhibitor pac
ButtonSponsors
Hybrid Resi
Badge & Lanyard Sponsor
Stasher
Cloakroom Sponsor
IMS Connect
Delegate List Sponsor
Viridian Apartments
Recognition Award Sponsor
'Industry Contributor'
Exhibitors
ASAP Conference 2025 Sponsors and Exhibitors
Why Exhibit or Sponsor?
As a Sponsor or Exhibitor, you will benefit from exposure through pre-event marketing, ASAP website branding, and recognition during the event. Your support will not only contribute to the success of the Conference but will also position your brand as a leader in the serviced accommodation industry.
THE SOONER YOU SECURE YOUR SPONSORSHIP OR EXHIBITION STAND, THE SOONER WE CAN START PROMOTING YOUR INVOLVEMENT IN OUR PRE-EVENT COMMUNICATIONS!
Your brand. Your network. Your future.
Highlights for 2025
In 2024, the Conference sold out. In feedback surveys, 85% said they will attend in 2025, 100% were delighted with the venue and every respondent would recommend the event to others.
Something exciting has changed for 2025!
The ASAP Recognitions 2025 launched on September 1st – find out more and enter by clicking below!
Keynote Speaker Announced!
Previously Futurist-in-Residence at the Judge Business School at Cambridge University and the Technology Foresight Practice at Imperial College London, Richard Watson is an acclaimed author and expert on all aspects of the future, from both a practical and a philosophical perspective.
The future is coming fast. Are you ready?
Pulling together information from multiple sources, Richard focuses on global megatrends, weak signals and scenarios and strives to help organisations navigate uncertainty and prepare for all possible futures.
He has worked with some of the world’s most impressive organisations, including The Royal Institution, The Ministry of Defence, McDonald’s, Coca-Cola, Virgin, IBM, KPMG, General Electric, HSBC, and Lego.
Richard is the founder of nowandnext.com, a website that documents global trends, is an external lecturer at London Business School, and a member of Stratforma – a specialist scenario planning consultancy.
He has written numerous books including: Beyond Busy (2025), The Children’s Book of the Future (2024), Digital Versus Human (2017), The Future: 50 Ideas you Really Need to Know (2012), Future Vision: Scenarios for the World in 2040 (2012), Future Minds: How the Digital Age is Changing Our Minds (2010) and Future Files: 5 Trends for the Next 50 Years (2007).
He has also contributed to various publications worldwide, including Fast Company (US) Retail Banking Review (Aus) and Future Orientation (Denmark).
Richard’s areas of expertise include the social dimensions of emerging technologies, especially artificial intelligence, and his speaking topics include food, water, energy, travel & tourism, education and work.
Register your interest to sponsor or exhibit at the 2025 ASAP Conference
Thank you for your interest in sponsoring or exhibiting at the 2025 ASAP Conference. Please complete the following information and we will be in touch to discuss further.
We will get back to you as soon as possible.
Please try again later.
What we enjoyed from the 2024 Conference:
Informative, inspirational, serious, thought-provoking, uplifting, funny, full of tips and ideas, and lots of opportunities to network with friends old and new…
The event introduced new ideas, shared innovations, and provided more than 5 hours of networking opportunities. We explored the latest industry data and insights, addressing challenges and highlighting opportunities through an engaging programme of keynote speakers, panel discussions, breakout sessions, and seminars.
The opening speeches introduced the concept of Connecting the World of Serviced Living, while the State of the Nation panel of industry experts updated on the sector right now, across the UK, Europe, APAC and the Americas. We Met The Buyers, or joined a breakout session policy, regulation and investment trends. There was a travel Data and Market Insights session from STR and Shiji, or a breakout session on staffing, how to hire and how to retain your teams.
Lunch allowed 90 minutes to network and browse the exhibition stands, followed by a session hosted by a panel of accommodation Agents, or a DE&I Masterclass on Creating Safe Spaces for All Guests. The conference was wrapped up by our keynote speaker Simon Calder followed by networking with friends old and new, during the Drinks Reception Sponsored by Res:Harmonics.
AND THIS YEAR, WE’RE GOING TO DO IT ALL AGAIN – ONLY IT’LL BE EVEN BETTER THANKS TO YOUR FEEDBACK!
You don’t need to be an ASAP Member to join us at any of our Annual Conferences, we will always be happy to meet you there and explain the benefits of joining this dynamic group.
ASAP Industry Development Sponsors
The support of our Industry Development Sponsors is essential for our efforts in advocating for our members and and engaging effectively with policymakers.
Their commitment enables us to deliver meaningful research, advocacy, and initiatives that strengthen the hospitality sector.
If you are interested in becoming an Industry Development Sponsor and joining us in shaping the future of the industry, please
get in touch.
Proudly supported by our Industry Development Sponsors
