Airbnb launches £1m Best of British fund to back hospitality and boost local tourism

Airbnb has launched a ‘ Best of British’ fund supported by VisitBritain, aiming to help communities across the UK transform their local traditions into must-do cultural experiences.

Research by Airbnb shows many of the best cultural experiences and quirky, local traditions – such as eating fish and chips by the sea – remain off the radar for holidaymakers and tourists.

Eligible applicants can apply for access to funding for an experience, stay or attraction that represents the ‘Best of British’ across Nature & Outdoors, Food & Dining, Music & Arts and Culture & Heritage.

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