Council Wins Appeal Against Illegal Short-Term Lets in London – ASAP’s Response

On February 11, 2025, the Planning Inspectorate dismissed an appeal against a planning enforcement notice issued by Camden Council in April 2024. The notice was served because 254-256 and 258 Belsize Road were being used illegally as serviced apartments for short-term rentals.

Although the apartments were widely advertised on many short-let booking platforms, the owners argued that they were following residential (C3) rules and staying within the 90-day short-term rental limit. However, the council provided strong evidence proving otherwise. including hotel-style entry key cards, no postboxes or doorbells, and interconnecting apartments.

While the council supports homeowners renting out their properties occasionally, many short-term lets are run by businesses operating multiple properties year-round. Without stricter regulations, tackling this problem remains a challenge.

ASAP’s response:

The Serviced Apartment Industry has evolved into a complex and dynamic sector, driven by the diverse accommodation needs of modern travellers and organisations.

While legislation remains clear, corporate travellers often require extended stays – frequently exceeding 90 days – highlighting a gap between industry demands and outdated planning protocols. Temporary housing solutions are also required by the entire spectrum of end users, from local housing authorities, engineers and insurance companies, to international corporates and film makers.

The industry is for more dynamic than just 2-night stay leisure guests.

In its 2023 consultation on the short-let sector, the government acknowledged some of these challenges and their potential impact on housing shortages. Alongside many others in the industry, we shared our insights and recommendations, yet no meaningful changes have been made.

ASAP continues to urge policymakers to engage in meaningful dialogue, recognising the critical role business travel plays in a sector valued at £2billion within the UK economy and the requirement for more flexibility in the current planning rules and regulations.

Says ASAP CEO  James Foice : “As the official trade body representing only professional operators committed to strict codes of conduct, duty of care, and transparency, we acknowledge this restriction. However, the industry has developed organically, and inflexible regulations alone will neither resolve the housing crisis nor prevent the risk of driving illegitimate operations underground.

“We stand ready to engage in further discussions with government ministers to develop a balanced solution – one that safeguards housing requirements, helps grow the economy and the sustain integrity of this part of the accommodation industry.”

More News & Views

by Becky Hoyle 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >
by Becky Hoyle 16 June 2026
ASAP Operator Member Supercity is set to open a new 46-suite aparthotel property in York later this month, on a site previously held by vacant commercial units, including a van hire centre and a restaurant. Supercity’s portfolio includes eight aparthotels across London, Manchester, Leeds, Brighton and Edinburgh, and t he company was recently ranked 16th in the list of the top 30 employers in The Caterer’s Best Places to Work in Hospitality 2026 survey. Read more >
by Becky Hoyle 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >

ASAP Industry Development Sponsors 2025

The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.