Staycity signs lease for second Wilde in Berlin

ASAP Operator Member Staycity Group has signed a 20-year lease on a property at the Brooks on East development in Berlin’s Friedrichshain.

The development is set on the bank of the river Spree with views over Berlin and is hailed to become ‘a cosmopolitan hub for modern city living’ with its easy access to Berlin’s Ostbahnhof railway station, the Uber Arena and the East Side Gallery.
 

The property will operate under the Dublin-based aparthotel operator’s boutique lifestyle brand, Wilde, offering 222 apartments across two landmark towers. The first tower, housing 116 apartments across six floors, is scheduled to open in Q2/3 2027. The 95-metre structure will also feature a lobby with reception and café/bar on its ground floor. Tower 2, at 86 metres high, will have 106 apartments across the first five upper floors with a fitness studio and additional space on the ground floor. Staycity’s first Wilde in Berlin was opened at Checkpoint Charlie in December 2019.

Negotiations for the deal were jointly led by project managers and developers Arrow Global and Red Square, with the law firms Jahn Hettler Rechtsanwälte for the lessor, and Kucera Rechtsanwälte for the lessee.

Aaron Tschörne, Managing Director at Red Square, commented: “Our collaboration with the fast-growing, pan-European Staycity Group enhances the quality of Brooks on East through a well-established lifestyle concept. Following the base build-out of the space, the tenant will carry out the interior fit-out with its own team, allowing maximum flexibility to implement its distinctive design ideas. We are confident that this recognised brand will set a further strong accent in Berlin.”

Andrew Fowle, Chief Development Officer at Staycity Group, added: “Berlin is a key market for us within our European portfolio as we focus on cities that appeal equally to business and leisure travellers. With this prominent location at the East Side Gallery, a major tourist hotspot, we have secured another high-footfall site in the German capital. Alongside the quality of the location, the two landmark buildings and the professionalism of our project partners were decisive factors in our decision.”

Brooks on East, located between Ostbahnhof and Uber Arena, is part of the wider Media Spree district development. The project comprises two towers with podium levels with over 350 residential apartments with living spaces ranging from 60 to over 300 square metres, including spacious penthouses with panoramic city views. The development will also include office and retail space.


Building works on the project were resumed in September 2024 following the insolvency of the previous developer after insolvency administrator Christian Otto, partner at hww hermann wienberg wilhelm, secured new financing from the existing lenders.

More News & Views

by Becky Hoyle 27 May 2026
ASAP Operator Member Frasers Hospitality has announced a series of senior leadership appointments across its UK and German portfolio, reinforcing the company’s focus on operational excellence, internal talent development and delivering high-quality guest experiences across its European properties. The appointments support continued growth in Scotland, strengthen leadership in Germany and support the future launch of Capri by Fraser, Kensington / London, scheduled to open in 2027. The changes include: Sabine Ranft promoted to Area General Manager UK and General Manager of Capri by Fraser, Kensington / London Cristina Nuche promoted to General Manager of Fraser Suites Edinburgh Kristina Papaiova appointed Residence Manager at Fraser Suites Glasgow Sandy Goethel promoted to Deputy General Manager at Capri by Fraser Leipzig The appointments reflect Frasers Hospitality’s continued investment in leadership development, with Sabine Ranft, Cristina Nuche and Sandy Goethel all progressing into promoted roles within the business. Sabine Ranft takes on the newly expanded role of Area General Manager UK alongside her position leading the forthcoming Capri by Fraser, Kensington. Since joining Frasers Hospitality in 2018, she has held senior leadership positions across the brand’s German portfolio, most recently as Cluster General Manager for Capri by Fraser in Berlin and Leipzig, before relocating to London earlier this year. Cristina Nuche steps into the role of General Manager at Fraser Suites Edinburgh, bringing more than 20 years of hospitality experience across international hotel brands including Marriott International and IHG. In Glasgow, Kristina Papaiova has been appointed Residence Manager at Fraser Suites Glasgow following a career spanning hospitality operations, serviced apartments and tourism finance across Scotland. Meanwhile, Sandy Goethel has been promoted to Deputy General Manager at Capri by Fraser Leipzig after serving as Operations Manager at the property since 2022. Rebecca Hollants Van Loocke, Chief Operating Officer of Frasers Hospitality for EMEA, said: “These appointments reflect the depth of talent across Frasers Hospitality and our commitment to developing strong leaders within the business. Investing in our people remains central to delivering exceptional guest experiences and supporting the long-term success of our portfolio. I have every confidence in their ability to lead our teams into this next chapter of meaningful growth.” Frasers Hospitality properties are distinguished by their central city locations, generously proportioned apartments and functional in-room amenities, including kitchenettes. Combining the flexibility and independence of residential living with hotel-style services, the hotel residences enable guests to live comfortably whether staying for a short visit or an extended period. 
by Becky Hoyle 25 May 2026
Rising numbers of RV parks and campgrounds near U.S. host cities for the 2026 FIFA World Cup are making inventory available online ahead of the tournament, according to new analysis from ASAP Supplier Member RMS and outdoor hospitality booking platform Spot2Nite. The data suggests the number of RV parks listed within 50 miles of U.S. World Cup host cities has increased significantly compared with the same period last year for the tournament window between 10 and 20 June 2026. The findings point to growing efforts by outdoor hospitality operators to improve visibility and online bookability as accommodation providers prepare for demand linked to one of the world’s largest sporting events. The research also comes amid signs that hotel demand in some host markets may be developing more slowly than originally anticipated. Industry commentary in the U.S. has highlighted factors including international travel uncertainty, pricing pressures and the release of previously held room allocations as contributors to softer-than-expected early booking trends in some cities. Against that backdrop, RV parks and campgrounds could play an increasingly important role in the wider accommodation mix for travelling fans. According to the data, pricing varies considerably across host-city markets. Cities including Boston, San Francisco, Los Angeles and Philadelphia are currently showing higher average nightly rates during the tournament period, while markets such as Dallas and Kansas City remain comparatively lower priced. Houston was identified as one of the largest and most diverse markets in the analysis, with a broad range of pricing across listed properties. Adam Seskis, CEO of RMS, said operators should continue to monitor booking trends closely as tournament demand evolves. “With demand expected to shift as teams progress and fan travel plans change, operators will need to stay agile on pricing and availability throughout the competition,” he said. He added that visibility and ease of booking would be key differentiators for operators looking to benefit from World Cup-related demand. RMS said RV park and campground operators near host cities should review pricing strategies, distribution channels and booking systems ahead of the tournament period.
by Becky Hoyle 22 May 2026
ASAP Agent Member AltoVita has added more than 3 million bookable property units to its platform. The company's portfolio now totals more than 10 million units across 165 countries, more than 1 million of the newly added units are in the Asia-Pacific region. Read more
by Becky Hoyle 27 May 2026
ASAP Operator Member Frasers Hospitality has announced a series of senior leadership appointments across its UK and German portfolio, reinforcing the company’s focus on operational excellence, internal talent development and delivering high-quality guest experiences across its European properties. The appointments support continued growth in Scotland, strengthen leadership in Germany and support the future launch of Capri by Fraser, Kensington / London, scheduled to open in 2027. The changes include: Sabine Ranft promoted to Area General Manager UK and General Manager of Capri by Fraser, Kensington / London Cristina Nuche promoted to General Manager of Fraser Suites Edinburgh Kristina Papaiova appointed Residence Manager at Fraser Suites Glasgow Sandy Goethel promoted to Deputy General Manager at Capri by Fraser Leipzig The appointments reflect Frasers Hospitality’s continued investment in leadership development, with Sabine Ranft, Cristina Nuche and Sandy Goethel all progressing into promoted roles within the business. Sabine Ranft takes on the newly expanded role of Area General Manager UK alongside her position leading the forthcoming Capri by Fraser, Kensington. Since joining Frasers Hospitality in 2018, she has held senior leadership positions across the brand’s German portfolio, most recently as Cluster General Manager for Capri by Fraser in Berlin and Leipzig, before relocating to London earlier this year. Cristina Nuche steps into the role of General Manager at Fraser Suites Edinburgh, bringing more than 20 years of hospitality experience across international hotel brands including Marriott International and IHG. In Glasgow, Kristina Papaiova has been appointed Residence Manager at Fraser Suites Glasgow following a career spanning hospitality operations, serviced apartments and tourism finance across Scotland. Meanwhile, Sandy Goethel has been promoted to Deputy General Manager at Capri by Fraser Leipzig after serving as Operations Manager at the property since 2022. Rebecca Hollants Van Loocke, Chief Operating Officer of Frasers Hospitality for EMEA, said: “These appointments reflect the depth of talent across Frasers Hospitality and our commitment to developing strong leaders within the business. Investing in our people remains central to delivering exceptional guest experiences and supporting the long-term success of our portfolio. I have every confidence in their ability to lead our teams into this next chapter of meaningful growth.” Frasers Hospitality properties are distinguished by their central city locations, generously proportioned apartments and functional in-room amenities, including kitchenettes. Combining the flexibility and independence of residential living with hotel-style services, the hotel residences enable guests to live comfortably whether staying for a short visit or an extended period. 
by Becky Hoyle 25 May 2026
Rising numbers of RV parks and campgrounds near U.S. host cities for the 2026 FIFA World Cup are making inventory available online ahead of the tournament, according to new analysis from ASAP Supplier Member RMS and outdoor hospitality booking platform Spot2Nite. The data suggests the number of RV parks listed within 50 miles of U.S. World Cup host cities has increased significantly compared with the same period last year for the tournament window between 10 and 20 June 2026. The findings point to growing efforts by outdoor hospitality operators to improve visibility and online bookability as accommodation providers prepare for demand linked to one of the world’s largest sporting events. The research also comes amid signs that hotel demand in some host markets may be developing more slowly than originally anticipated. Industry commentary in the U.S. has highlighted factors including international travel uncertainty, pricing pressures and the release of previously held room allocations as contributors to softer-than-expected early booking trends in some cities. Against that backdrop, RV parks and campgrounds could play an increasingly important role in the wider accommodation mix for travelling fans. According to the data, pricing varies considerably across host-city markets. Cities including Boston, San Francisco, Los Angeles and Philadelphia are currently showing higher average nightly rates during the tournament period, while markets such as Dallas and Kansas City remain comparatively lower priced. Houston was identified as one of the largest and most diverse markets in the analysis, with a broad range of pricing across listed properties. Adam Seskis, CEO of RMS, said operators should continue to monitor booking trends closely as tournament demand evolves. “With demand expected to shift as teams progress and fan travel plans change, operators will need to stay agile on pricing and availability throughout the competition,” he said. He added that visibility and ease of booking would be key differentiators for operators looking to benefit from World Cup-related demand. RMS said RV park and campground operators near host cities should review pricing strategies, distribution channels and booking systems ahead of the tournament period.

ASAP Industry Development Sponsors 2025

The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.