Steve Lowy publishes a Game-Changing Guide to Engaging the Next Generation of Travellers

Steve Lowy, recently retiring ASAP Chair and Founder/CEO of ASAP Operator member The Residence Apartments, has published ‘Creating Loyalty in Youth Travel’, a comprehensive guide offering invaluable insights into young travellers, a vital demographic in the global travel market.

The publication explores the diverse needs and expectations of young tourists, ranging from backpackers to youth mobility workers and provides practical strategies for building enduring relationships.

The book is enriched with exclusive interviews and case studies from major international organisations including Marriott International, Liverpool Football Club, Tourism Australia, and Hostelworld, providing grounded, real-world perspectives on what it takes to build loyalty in the competitive, fast-changing world of youth travel.

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