Steve Lowy publishes a Game-Changing Guide to Engaging the Next Generation of Travellers

Steve Lowy, recently retiring ASAP Chair and Founder/CEO of ASAP Operator member The Residence Apartments, has published ‘Creating Loyalty in Youth Travel’, a comprehensive guide offering invaluable insights into young travellers, a vital demographic in the global travel market.

The publication explores the diverse needs and expectations of young tourists, ranging from backpackers to youth mobility workers and provides practical strategies for building enduring relationships.

The book is enriched with exclusive interviews and case studies from major international organisations including Marriott International, Liverpool Football Club, Tourism Australia, and Hostelworld, providing grounded, real-world perspectives on what it takes to build loyalty in the competitive, fast-changing world of youth travel.

More News & Views

by Becky Hoyle • 16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
by Becky Hoyle • 8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release
by Becky Hoyle • 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Becky Hoyle • 16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
by Becky Hoyle • 8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release

ASAP Industry Development Sponsors 2025

The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.