Travel buyers’ optimism rebounds – GBTA survey

According to the latest GBTA survey, global travel buyers are showing renewed confidence in the business travel sector, with 43% now feeling optimistic about the industry’s outlook for the remainder of 2025

The October survey of 591 travel buyers and suppliers worldwide found that optimism among buyers had increased by 15% compared with the association’s previous survey in July.

Revenue concerns are most pronounced among accommodation suppliers at 59%, almost the same as July’s result at 58%.

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