A Warm Welcome to Zeal!

A Warm Welcome to Zeal  – the latest to join our supportive, collaborative and forward-looking network, where we truly are stronger together!

Zeal are experts in unlocking hidden tax savings within commercial property – specifically through Capital Allowances. Their work is particularly relevant to owners of Serviced Accommodation, who may be sitting on unclaimed tax relief without even realising it.

What’s the opportunity?

Even if you bought your property years ago – and even if the original fixtures have since been replaced or repaired – you may still be entitled to claim tax relief on the embedded fixtures in the building at purchase.

Zeal typically uncover 20–30% of the original purchase price in qualifying items, with the average tax saving per property coming in at around £25,000.

Says Jay Hogan, Director: “We already have a strong track record of assisting owners in this sector. There is limited time for Serviced Apartment owners to claim valuable tax relief that they are likely unaware of, due to the fact accountants don’t typically provide this service.”

We’re thrilled to have Jay Hogan, Matt Jeffery, and the rest of the Zeal team join us. We look forward to connecting you with the community and sharing your valuable insights.

Welcome to a supportive, collaborative and forward-looking network. We’re stronger together!

More News & Views

by Becky Hoyle • 16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
by Becky Hoyle • 8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release
by Becky Hoyle • 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Becky Hoyle • 16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
by Becky Hoyle • 8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release

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