A Warm Welcome to Zeal!

A Warm Welcome to Zeal  – the latest to join our supportive, collaborative and forward-looking network, where we truly are stronger together!

Zeal are experts in unlocking hidden tax savings within commercial property – specifically through Capital Allowances. Their work is particularly relevant to owners of Serviced Accommodation, who may be sitting on unclaimed tax relief without even realising it.

What’s the opportunity?

Even if you bought your property years ago – and even if the original fixtures have since been replaced or repaired – you may still be entitled to claim tax relief on the embedded fixtures in the building at purchase.

Zeal typically uncover 20–30% of the original purchase price in qualifying items, with the average tax saving per property coming in at around £25,000.

Says Jay Hogan, Director: “We already have a strong track record of assisting owners in this sector. There is limited time for Serviced Apartment owners to claim valuable tax relief that they are likely unaware of, due to the fact accountants don’t typically provide this service.”

We’re thrilled to have Jay Hogan, Matt Jeffery, and the rest of the Zeal team join us. We look forward to connecting you with the community and sharing your valuable insights.

Welcome to a supportive, collaborative and forward-looking network. We’re stronger together!

More News & Views

by Becky Hoyle 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >
by Becky Hoyle 16 June 2026
ASAP Operator Member Supercity is set to open a new 46-suite aparthotel property in York later this month, on a site previously held by vacant commercial units, including a van hire centre and a restaurant. Supercity’s portfolio includes eight aparthotels across London, Manchester, Leeds, Brighton and Edinburgh, and t he company was recently ranked 16th in the list of the top 30 employers in The Caterer’s Best Places to Work in Hospitality 2026 survey. Read more >
by Becky Hoyle 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >

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