Keystone Law announced as the first Sponsor for ASAP Conference & Awards 2025

We’re thrilled to announce that the first sponsorship opportunity for this year’s ASAP Conference & Awards has been snapped up by  ASAP Supplier Member Keystone Law – joining us as Breakout Room Sponsor.

Nadia Milligan , Partner at Keystone Law, shares:

“As a hospitality industry lawyer who is passionate about our sector, I’m proud to sponsor the 2025 ASAP Conference and Awards.

“This event brings together the innovators and leaders shaping the future of our industry. It’s a privilege to stand with serviced apartment operators, their partners, and visionaries who drive excellence and community in this dynamic space.”

A huge thank you to Nadia and the team for your support.

More News & Views

by Becky Hoyle • 16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
by Becky Hoyle • 8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release
by Becky Hoyle • 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Becky Hoyle • 16 September 2026
New data from revenue management platform PriceLabs shows that Europe's heatwave summer did less to disrupt travel patterns than many expected. The biggest shift is that the summer high season is extending into September. Bookings for this month jumped across almost every market analysed, from Murcia in Spain to Bergen in Norway, as travellers seek cooler weather and fewer crowds rather than avoiding the season altogether. Read more
by Becky Hoyle • 8 September 2026
European serviced apartment operator, ASAP Operator Member Cityus has established a dedicated French corporate entity and expanded its central serviced apartment portfolio in Paris to meet growing corporate demand across European business hubs. Alongside this legal structuring, Cityus has added newly furnished studio and one-bedroom apartments across prime business districts, specifically the 7th, 8th and 17th Arrondissements, with a continuous pipeline of additional central properties planned for delivery throughout the coming year. Download press release

ASAP Industry Development Sponsors 2025

The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.